ICONICLI

ICONICLI pushes the boundaries of traditional modeling agencies by offering an inclusive platform where everyone has the chance to pursue their talents, whether discovered or yet to be uncovered. ICONICLI empowers aspiring models to showcase their unique qualities, regardless of appearance, age, gender, or background.

For companies, ICONICLI provides the freedom to find the perfect models for their needs without restrictions, offering a diverse pool of talent to match any project or campaign. At ICONICLI, we believe that modeling should reflect the real world; diverse, limitless, and inclusive.

As a Web Designer with ICONICLI, I led the creation of the overall UX and UI design for the startup's service platform, focusing on both user acquisition and seamless interaction. My work spanned:

Website Design: Designed the entire platform, from the landing page to the dashboards for models and clients. The goal was to create a user-friendly, inclusive experience that encouraged models to sign up confidently, regardless of appearance, age, or background, and for companies to hire models based on specific needs.

User Experience (UX): I developed a seamless customer journey for both models and companies, informed by user research and interviews. This process ensured that both sides had a smooth, intuitive experience navigating the platform and engaging with its services.

Visual Identity: Created the initial visual identity of the brand, translating ICONICLI’s vision into a cohesive design language that reflected the inclusivity and professionalism of the service.

By combining customer insights with a strong visual framework, I helped build an approachable and effective platform that resonates with both models and clients, setting the foundation for ICONICLI’s growth in the modeling industry.